Magento has become a popular platform for e-commerce professionals because it is open source, making it easy for marketers and qualified coders to customize web stores that meet the individual requirements of each online retailer.
Out-of-the-box, Magento is a robust e-commerce engine. But no platform can be all things to all retailers. Over the past seven years, a community of developers has evolved around Magento’s open source ecosystem. This engaged community has created a number of tools that can help e-commerce managers increase revenue and save money. Here are 4 essential Magento extensions we can’t live without…
This SaaS tool connects directly into Magento’s databases, and can slice-n-dice the data in almost any way imaginable. All e-commerce sites depend on sales from repeat customers, and the cohort analysis and customer long-term value (LTV) data illuminated by RJ Metrics can provide valuable insight for driving more revenue. Reports are organized into dashboards, and individual permissions can be set so that stakeholders have access to only the information they need. It’s also possible to schedule automated emails and send reports as frequently as required. For example, I send company executives a top-level overview each week, and my team a more granular set of data daily. The Philadelphia-based team is always attentive and can configure the graph, table or pie-chart of your dreams. https://rjmetrics.com/
Special Promotions Pro (Amasty)
SPP extends Magento’s native Shopping Cart Price Rules and opens a new world of personalization possibilities. With SPP, specific offers can be served based on customer groups or even order history (a great way to build customer loyalty). And customers can be easily rewarded for simply buying more. For example, a “Buy X, Get Y” offer can be set so that the least (or most) expensive product is discounted. There are over a dozen options, and a detailed configuration guide that makes set-ups a snap. https://amasty.com/special-promotions-pro.html
FeedPro is a Magento extension that provides product information from your online store directly to Google, Yahoo!, eBay, Amazon.com and more. An unlimited number of feeds can be set up with custom configurations, so that different data and prices can be sent to each of these places. It also provides a permanent URL so that search engine and marketplaces can easily access your data and help you sell more. https://www.gomage.com/gomage-feed-pro.html
Shipping Restrictions (Amasty)
Online fraud costs e-commerce sites over $3B per year, and crooks are continually devising new ways to bypass payment gateway filters. With this Magento extension, shipping restrictions can be set based on country/state/zip/street address, customer group, order total, weight, or even products attributes. It may not stop a fraudster’s initial transaction, but it will prevent repeat hits by the same criminal. This tool can also be configured to keep specific products from being shipped to places known to have high levels of counterfeit or fraud. https://amasty.com/shipping-restrictions.html