A successful strategist, marketer & cross channel evangelist with 20 years of experience assembling and leading cross-functional teams in settings from corporate environments to startups (entrepreneurial). Driven to continuously improve multi-channel marketing & merchandising in retail & service oriented environments.Skilled in discerning new business models specifically related to online & eCommerce. Builds highly capable teams that deliver results in ambiguous or structured environments. Experienced as a finance/accounting professional with a deep understanding of data, analysis & reporting. CEO, CMO & senior leader.
Online Marketing ❖ E-commerce ❖ Direct-to-Consumer ❖ Paid Search (PPC) ❖ Social Marketing Change Management ❖ E-mail & Mobile Marketing ❖ Data/Web Analytics ❖ Financial Management Search Engine Optimization (SEO) ❖ Customer Experience & Usability ❖ Team Building
An avid walker raising over $300K for breast cancer research & awareness with the Affiliate Marketers Give Back Team –
❖ 2009 Long Beach ❖ 2010 Chicago ❖ 2011 Rocky Mountains
Specialties:Executive Leadership, Marketing, Merchandising, Project Implementation, New Business Development, E-Commerce Consulting, Direct Mail, Catalog, Print Advertising, E-Commerce Recruiting and Skills Assessment, Strategy Development.
Subscribe to: “Ecommerce Quick Hits” Delivered Daily
- Online Merchandising: What it Means, Why it Matters, Why it’s so Misunderstood 64,955 views | under Consumer Strategies
- Three Ways to Build Your In-House Ecommerce Team Structure 39,178 views | under Strategy & Operations
- 10 Online Retail Lessons Learned at Least 10 Times, and Still Loving It. 9,515 views | under Strategy & Operations
- Top Recruiter Reveals: “Here’s Why You Were Passed Over for that Plum Ecommerce Job.” 7,144 views | under Uncategorized
- B2B Website Best Practices: Top 10 “Musts” to Cut Through the Clutter 5,438 views | under Strategy & Operations
Topicsadwords Amazon Analytics brand brick and mortar retail content conversion conversion rate Conversion Rate Optimization create long-term value CRO customer customer centric marketing customer experience customer relationships Customer service digital marketing E-commerce e-commerce consulting ecommerce ecommerce consulting Facebook Google Loyalty marketing Marketplaces mobile mobile commerce mobile marketing mobile strategy multi-channel retail online retail online shopping Paid Search PPC quantitative retail search engine optimization seo social Social Media Store Locator strategy Testing twitter