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Affiliate Marketing is Powering A Consumer Revolution

The Paid Media Engine That’s Powering a Consumer Revolution

June 16, 2015 by Mark Reynolds - Add Comment

It’s no secret that the online customer journey is in the midst of a dramatic transformation. Rather than stumble aimlessly down traditional ad-click paths, savvy Internet shoppers are developing ‘discovery and recommendation’ relationships with trusted sources. These niche-market websites, bloggers and influencers (“Publishers”) create value by curating content around passionate, interest-based communities and spotlighting affinity products to their audiences. This new customer-centric dynamic represents a radical shift, not only in consumer values but in the economics of consumption itself – from capital “M” Marketing that crams paid advertising through clogged Mass Media funnels, to personalized yet truly scalable “word-of-mouth” that has the added benefit of being [...]

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The Paid Media Engine That’s Powering a Consumer Revolution

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The Paid Media Engine That’s Powering a Consumer Revolution

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